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“Run Of Network Ads”
An advertiser can choose to create a targeted ad campaign, which will allow them to create 1 ad, which will show on many websites at once. The “Run Of Network Ads” feature is based on the “Pay Per Click” model.
The advertiser will create their ad, and they will also have the option to target certain websites, based on things like, location, language, category and keywords. They will then need to set the ad budgets, which includes the total amount they want to spend, the maximum “Cost Per Click” they are willing to spend, and also their daily budget.
Once their ad campaign has been created, they will be able to keep track of their campaigns stats by visiting the “Live Ad Stats” page under the “Advertiser Features” header in their account.
From the “Live Ad Stats” page, the advertiser can pause and delete their campaign. If they delete their campaign, they will be refunded the outstanding amount back to their account.
Every website that their targeted ad appears on, will be listed on the “Live Ad Stats” page.
If an advertiser deletes an ad campaign before their entire budget has been spent, they will be refunded the remaining amount back to their account. “Buying Ads”
When an advertiser buys a set rate ad, such as a “1 Day Text Ad” for $10.00, their ad will not show up live on the publishers website, until the publisher approves the ad. If the ad is rejected, the amount the advertiser spent will be refunded back to their account. The publisher may leave a reason for the rejection, which the advertiser can read.
The same goes for editing a live ad. If an advertiser edits a live ad, it wont change until the publisher approves the changes.
Advertisers can pay for their ads, either by using funds already in their account or through the payment gateway which the websites admins have set.
“Current Ads Running”
The “Current Ads Running” page allows the advertiser to view their ads, that they have running right now. From this page, the advertiser can edit their ads.
If the advertiser has bought an ad and it has been rejected, those ads and the rejection reasons can be viewed here. “Live Ad Stats”
The “Live Ad Stats” page gives the advertiser a number of live stats such as impressions, clicks and conversions.
The stats are broken down into a daily total and also a grand total for the ads entire run.
When the advertiser buys an ad, on the order success page, their will be a conversion code, which the advertiser can copy and then paste onto their very own website. (This is optional) They may want to post it onto their very own “Order Success” page. This means, if someone clicks their ad and then goes onto to buy something on that advertisers website, the conversion code will be activated, and that advertiser will know that a sale was made from that ad that they have just purchased.
When an ad is clicked, the person who clicked the ad will have their IP address logged. Any further clicks to that ad from the same IP address wont be logged in the same 24 hour period.
The “Live Ad Stats” page is also where the advertiser can keep track of their targeted ad campaigns. These ad campaigns can be edited, paused and deleted from here. Their stats are also visible. “Detailed Ad Stats”
The “Detailed Ad Stats” page is similar to the “Live Ad Stats” page, but it allows the advertiser to get stats from past ads which have now ended. “Update Personal Details”
The advertiser can update their personal details and password from this page.
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